Since digital cameras and mobile phones offer reasonably good video quality, YouTube has been flooded with not-so-good podcasts and video blogs. Many have a good concept but fail them realization. For those who want to create their own video blog and stand out from the crowd, in this article I offer you 9 tricks to get a successful video blog.
1. Each word counts
Regarding the number of words, quality must prevail over quantity. Each word has to make its effect and make sense of your videoblog.
In general, specialized terms or complex reasoning that an average visitor will not understand should be avoided. Your messages should be understood by as many people as possible so that your blog is entertaining and informative.
2. No more than 5 minutes
Keep your videos as short as possible. It is advisable not to exceed 5 minutes. It does not mean that your videos can not be longer, but if you can not exceed five minutes, much better.
Cut. Talk. Cut. Something wrong. cut
Video editing is especially important for videos on a blog. A single shot, long and static is very boring and makes you lose potential visitors and subscribers.
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4. Today, I’m going to …
The key to any good presentation: introduce with a phrase the topic you are going to talk about and in the end briefly summarize what you have discussed. Thanks to this simple structure in your videos, you will transmit to your audience that you comply with what you say. This is very important to achieve order in your videoblog and to generate confidence in your visitors.
5. Pay attention to lighting
If you can not adequately illuminate the place where you want to make the video, it is preferable that you roll your videos with daylight.
6. Still without HD? Change out!
I already know that high definition webcams or camcorders are expensive, but there are also cheaper alternatives, for example, the Flip Mino HD camera or the Kodak zi8 for around € 100.
And they are more than enough. If you still do not have HD, change as soon as possible because that is what Internet users expect today. Also, HD videos get better posts on YouTube than lousy 480p videos.
Tip: also think about using an external microphone. The mics built into the video cameras are not always good enough.
7. Offer video and audio
The most successful videoblogs in addition to offering their video podcasts also make their audio track available to their visitors separately.
So you should be able to separate the audio track from the video (something that is also possible with a video editing program ) and offer your audience the audio track of your videos in a separate file so they can listen to it with the mobile phone or in the car.
Obviously, this only you have to do if it is really interesting for the recipients.
If an audio track is offered, the next step should also be to offer a text. It is not about putting a transcription of the audio of the video but, rather, a well-made summary with the most important points of the message. Keep in mind that not everyone has the ability to watch a YouTube video.
This will give you a wider field of action and, as Google only recognizes texts, it will help you make your video blog easier to find.
If you advertise your video blog as a daily or weekly , you have to fulfill it. If you do not, you will quickly lose the confidence of your audience.
I hope these tricks have helped you. If you want you can tell us your experience or other tricks in the comments.